Best Tools For Surveying and Getting User Feedback

Welcome to Chapter 5 of The Most Straightforward Guide To User Feedback Surveys. In this chapter, I will be going through the best tools for collecting user feedback through surveys and some of the questions you need to ask yourself before choosing a tool.

There’s no shortage in tools when it comes to user feedback surveys. Matter of fact, if you run a quick Google search for user feedback survey tools, you might be overwhelmed by the results. The most important thing is that you have to narrow down these tools based on your needs and the goals you and your team set.

Here are some questions that you must consider before choosing a user feedback survey tool.

Questions to ask before choosing a user feedback survey tool

Do I want to send long form or short form surveys? – In the previous chapter, I went over the differences between long form and short form surveys, their disadvantages/advantages and many more. It is important to consider how much data does your company really need before choosing a tool.

Do I need a website feedback widget? – At YesInsights, our ultimate goal is to create the most robust all in one user feedback platform for you to gain accurate feedback in all ways possible. This is why we have one-click and NPS surveys along with a website feedback widget. Is your company only going to be sending out surveys through email to your existing list of users or are you looking into a quantitative and qualitative solution to analyze your funnel as well? If you are looking for feedback for your blog’s content, then it might be necessary to choose a user feedback survey tool that has a website feedback widget.

Does the tool have good analytical data? – At the end of the day, you’re surveying so that you can gain more insights and data. Does this tool that you are selecting have a good live feed along with a good analytical dashboard where you can track every respondent as well as export results? You have to also consider if the tool has the ability to segment users and place them in different bucket list based on their responses. Most tools that integrate with a 3rd party app like Zapier will have this built in.

Will the tool look good on mobile? – Most of us already know that the majority of the people out there are on mobile nowadays. We carry our phones in our showers, text on it on the bus, read articles while riding the elevator and many more. You want a tool that is mobile friendly, so that respondents can answer your feedback survey questions even on the go.

Does the tool come with a free trial? – Pricing does play an important role when it comes to selecting a user feedback tool, but what’s even more important is whether or not the tool comes with a free trial. In order to know if the tool is the right fit for your company, you should select a user feedback survey tool that offers a free trial, so you can see if it’s a good fit.

Does it allow customization, auto follow up emails, landing pages, and more? – You can do a lot more with a user feedback survey tool than just collecting actionable feedback. A good user feedback tool will allow you to explore new growth channels, come up with referral marketing strategies, upsell, trigger repurchases, and many more. Ensure that you select a tool that is robust and can perform all of the above.

Does it integrate with your current tools? – Integration is a major key factor when it comes to deciding on a user feedback tool. For example, a good chunk of our users sign up for YesInsights because of our Intercom integration. The intercom integration is a must for SaaS companies looking to get user feedback to improve their user onboarding experience. We also integrate with Drip, ConvertKit, Hubspot, Zapier, and many more which helps our customers a lot.

User feedback survey tools

With those questions in mind, now you can start to look into user feedback tools and narrow your list down based on the answers.

YesInsights – YesInsights is an all in one feedback platform for you to take the guesswork out of knowing what your customers want through one-click/Net Promoter Score surveys and a website feedback widget. With YesInsights, you can send surveys through any email service provider without the need of complex code and gain actionable feedback in minutes.

You can also trigger a website feedback widget to appear on certain pages of your application to gain actionable feedback from users that aren’t on your existing list. Most users experience a 80%+ response rate on all surveys sent and YesInsights integrates with Zapier, Drip, Mailchimp, Aweber, Constant Contact, Sendgrid, Intercom and many more. Also comes with a free trial.

SurveyMonkey – SurveyMonkey is one of the biggest players in the survey market, but it’s mainly geared towards long form surveys. It allows you to create external surveys with pre-built templates for most use cases and comes with a free plan. You can set custom URLs, redirects and many more.

GetFeedback – GetFeedback allows you to send mobile-friendly elegant looking surveys. This is more of an enterprise solution, but has one of the best survey creator UIs out there. One of the most powerful things about Getfeedback is the Salesforce integration that allows you to update your sales leads based on the survey response directly within Salesforce. Other features include personalized branding and customized html backgrounds.

Qualtrics – Another well known enterprise survey solution. An extremely fully robust survey platform for market research and user feedback. Qualtrics offers advanced survey logic, research, and logistics, plus a handful of services based on what your business might need. If you don’t have an established customer base, Qualtrics Panels management finds your target audience, builds and monitors your sample, and then delivers the results to you.

SurveyGizmo – If you’re seeking a solution that includes an API and custom templates, then you should look into SurveyGizmo. In addition to the powerful API, SurveyGizmo allows you to send feedback surveys in different languages, so if you’re running a company that targets the international scene, SurveyGizmo might be a good option for you.

There are a lot more user feedback survey tools that you can choose from, but those are the ones that came to my mind when I was putting together this guide. At the end of the day, you should select a tool that is easy to use and that you and your team can get comfortable with learning. Some of the tools are overcomplex due to it’s features and that might not be what you need depending on the stage of your company.