A lot of companies undervalue the importance of customer feedback. Customer feedback is important because it allows the companies to stand out from their peers. Most people think that customer feedback is simply a comment, but there’s a lot of things that you can do with customer feedback that can help you grow your business. Here are 5 amazing things that you could do with the customer feedback that you receive.
1. Offer a discount/reward
In business, you always want to soar for the double wins. A double win is a win-win situation where your customers win something and you win something. In your case, it could be an account upgrade or it could be another product purchase. The win for the customer would be something that they receive such as a discount code for your other products or a free giveaway. Just get creative!
You can easily execute this type of discount/reward with our follow-up email feature within our platform. When you are setting up a new survey in YesInsights, you have the option to set up a follow-up email (see picture below).
With this in place, you can easily trigger a reward or offer right after your customer answers a survey!
2. Using Customer Feedback For Referrals and Recommendations
The best way to close deals and make sales is by leveraging referrals. Referrals work like a charm because people are much more willing to do business with someone that they know or a company that is already proven. If you are just starting off, talking to your customers and asking for referrals is a great way to close more deals and build up your business.
Imagine this scenario. You send a survey out to 500 customers asking them if they enjoyed your product or service. Assuming that 50% of those customers respond to your survey, you will have 250 responses. Let’s say out of those 250 responses, you have 100 customers that say they really love your product. You can then export that list of happy customers and ask them for a referral or a recommendation for one of their buddies that might be also interested in using your product. This can be done manually or it can be done with the “follow up” email feature that we mentioned above.
3. Using Customer Feedback for Testimonial
Let’s say you’re a new bootstrapped startup in the market. One of the hardest things is getting new customers to believe in your service or product. When you’re starting off, you don’t have any brand recognition or proven case studies, so what can you do? That’s when you have to take the customer feedback that you receive to your advantage!
Take those amazing customer feedback responses from happy customers and use it to your advantage. Having great testimonials is a great way to create trust with other potential customers.
4. Build A Product That People Love With Customer Feedback
One of the hardest things about building a product is building something that people love. Entrepreneurs tend to get into the mindset that if they build it, then people will buy it. That isn’t true. Ask any successful startup/company and they will tell you that listening to your customers is key to success.
Instead of guessing what your customers want, ask them. Survey them. Pick up the phone and call them. Do whatever you can to get the customer feedback so you can create a product roadmap based on it.
Not only will your customers appreciate your willingness to listen and implement their ideas, but you will set yourself apart from your competitors as a business that genuinely cares. An example of a company that does this extremely well is Buffer. Buffer spends a bunch of time perfecting their customer service and listening to their customer’s feedback. A great company will always listen to their customer and take all of their feedback into consideration.
5. Use Customer Feedback To Create Better Content
Writing isn’t easy. It’s even more difficult when you have to think about what to write. One of the biggest struggles is knowing what topics to cover and whether or not the content will be shared. The last thing you want to do is come up with a 2000 word article and nobody wants to read it.
One of the best ways to overcome this and actually write content that people want to read and share is to ask your customers/audience what they would like to read. Sure, you can dive into Google Analytics and start analyzing your previous content to see which one receive the highest engagement. But it’s much easier to send a simple one-click survey with a list of topics that you’ve brainstormed and then ask your audience which one they would like to read next. This saves you a lot of time and now you can spend more time on writing without having to guess!